THE FINE PRINT: Our Terms and Conditions: Please read these before ordering any of our products!


1. Graphic Traffic is a full service graphic design, colour digital printing and offset print managment company, and is committed to providing the highest quality products at the best prices available.


2. Whilst we take the utmost care in creating the information on this website, its contents may not be complete or current, and is subject to change without notice.


3. Quotes/Prices

We will quote all graphic design and printing work, according to the specifications we are given at the time. If the original specifications or your supplied artwork changes, a new quote will need to be supplied. Quotes are valid for 28 days. Whilst we will do our best to keep to the quoted prices, printing and design prices are subject to change at any time due to the chance our suppliers adjust or change their prices. Unless otherwise stated, all our prices will include gst. A delivery cost may be an added extra.


4. Placing of an order

Once a quote has been given and accepted, for new clients we require a 60% deposit when an order is placed. This can be paid by direct bank deposit, cash or cheque. Work will commence once funds are cleared. Balance of account to be paid on delivery of goods.


5. Design and Artwork

Any artwork designed by Graphic Traffic remains the property of Graphic Traffic until paid for. Once paid for the artwork is owned by the client who will be provided with a flattened copy of the artwork (as an Acrobat PDF file). From this point responsibility for safekeeping of the artwork passes to the client and Graphic Traffic cannot guarantee artwork will be retained or archived. PDF proofs are provided for client approval on all design jobs. 


Design services can take up to 3-5 working days, and times will vary depending on workload or nature of work. 


Photographs and hard copy of logos/graphics can be supplied for scanning by us. If you are supplying a logo for scanning, it should be as large as possible (max. A4) and on a white background, clean and sharp, not folded. Images/photographs that have already been commercially printed are not always usable and may not reproduce well as they have already been screened into dots. The reproduced version may show a moiré pattern.


Faxed logos and graphics are NOT acceptable to use. If you would like us to match a particular typeface and have a sample, then you can email that to us. 


Media accepted: We can accept documents and images supplied by email, on USB, DVD, CD, Zip Disk. Supplying your own artwork.


6. Supplying your own artwork

Clients who supply their own artwork are fully responsible for the end result of printing. Graphic Traffic will only check that files are press ready and do not check for content including design, spelling, grammar and numbers. 

Clients are reminded to submit print-ready artwork with the correct specifications as per our print specifications. Our design department takes great care in pre-flighting all client supplied files. We do our very best to inform all our clients of any printing problems that may occur. In saying that, we cannot be held responsible for artwork not correctly prepared for commercial printing. As a general rule, we recommend that all artwork be prepared by qualified graphic designers experienced in the print industry. 

No reprints at our expense or refunds for monies paid will be undertaken. 

Here are some guidelines should you wish to supply your own artwork.

By artwork, we mean, a digital file from which we can produce printing. As our pre-press is all digital (“Computer To Plate”), i.e. no film or hard artwork copy, we accept digital artwork files only.

Artwork does not mean previously printed copies of business cards, letterheads or other stationery.




• Adobe Acrobat PDF (.pdf) - PREFERRED

• Adobe InDesign CS3

• Adobe Illustrator CS3 (.ai or .eps)

• Adobe Photoshop CS3 (.psd, .pdd or .eps)

• Quark XPress 6 (.qxp)


Adobe Acrobat PDF (.pdf)

High resolution, press ready. Please embed all your fonts, use 3mm bleed all edges, and include crop/trim marks. Please pre-flight prior to supplying. Make sure colours used to create your file are CMYK, not RGB, or if using PMS colours, that these are included in the file. All included images are no less than 300ppi (pixels per inch).


InDesign CS3 (.indd or .inx) and Quark XPress 6 (.qxp) 

These are the programs used for artwork production. Please specify and supply fonts used, and any linked images you have imported. The best way to do this is to “Package” your file.


Adobe Illustrator CS3 (.ai, .eps)

Again, please specify and supply fonts used or create outlines to avoid the font issue. Also supply or embed any images used. When specifying PMS spot colours, please use the Pantone Coated or Uncoated colour swatches, not the CMYK equivalent.


Adobe Photoshop CS3 (.psd)

Minimum resolution 300dpi at the size at which it is to be printed.


MS Publisher

Embed all images and graphics, if you are sure they will print correctly. Otherwise “link’’ your images and supply these as separate files.



We accept the most popular formats including ...

.eps .tif .jpg (high resolution only) .pdf .psd .bmp

Email us if you need more information on this.



 Images used on websites (72dpi/96dpi .gif .jpg .png). These are low resolution and not suitable for print (suitable for monitor viewing only).


Image Quality

If you are sending drawings or graphics (i.e. LOGOS), minimum resolution should be 600dpi, preferably 600-1200dpi and be at least the same size as you wish it to be printed.


For photographic images, the resolution should be MINIMUM 300ppi and again be at least the same size as you wish it to be reproduced. If the image needs to be enlarged, increase the scanning resolution accordingly (e.g. 200% of original, double the resolution).


Important information before sending your file

Please provide a print out (or a colour PDF by email) of your file that will show us what your finished job is supposed to look like.


Ensure you have the right settings for your document.

Graphics/Logos should be a minimum of 600dpi resolution.

Photos should be a minimum of 300dpi.

Always supply your documents with 3mm of bleed if you want them to print to the edge of the sheet/page.

If you are unable to supply your fonts, please convert to outlines.



Microsoft Word 2007 (.docx or .doc) 

Word files on your computer will not necessarily look the same on ours, and will print differently according to computer and printer.

Word is essentially a program for word processing, and does not have the graphic control of programs such as InDesign, Quark, and Illustrator. To avoid problems, therefore ... best used for text only.

Please specify in writing the fonts you have used in your document and supply them to us.

Define the page as much as possible, i.e. define your margins in page setup (File - Page Setup) and use boxes for pictures and graphics to show their size and placement. Specify hard page breaks. Use tabs instead of spaces when aligning type/figures.

We will only accept press ready artwork correctly prepared for commercial printing. It must be supplied as 1 up and at finished size, including trim and bleed marks. PLEASE NOTE: We are not responsible for trimming variations caused by incorrect or insufficient bleed. Please consult Graphic Traffic if you do not understand how to correctly set internal or external bleed.

If you require full bleed printing to the edge of the page, then your artwork needs to be correctly and professionally prepared with bleed for commercial printing. Incorrectly supplied artwork may incur additional charges.

If artwork is supplied without bleed or incorrect bleed, a 5mm white border will automatically be placed around your artwork for printing. Do not supply artwork with narrow borders less than 5mm wide. Due to automated cutting systems there can be a +/- 2mm trimming variance. This can result in uneven borders after trimming. We do not recommend artwork be supplied with borders for the above reasons. Graphic Traffic will not be responsible for varying border widths if artwork is supplied with borders.

A double sided item must be supplied as 2 single final sized files or preferably one, 2 page final sized file.

Please note: Artwork for booklets/magazines should not be imposed as spreads and should be supplied as a “One Up” multiple page press ready file (preferably a PDF) with the front cover as page one, and the back cover as the last page. (eg: a 12 page magazine should be supplied as one file with 12 pages – not 12 separate files). Consider supplying the cover pages as a separate file. Please consult your Graphic Traffic if you do not understand how to do this.


7. Transparencies in Artwork

In accordance with Adobe recommendations, all artwork must be supplied with all transparencies flattened. Under no circumstances will Graphic Traffic be responsible for printing problems caused by transparencies not being flattened in supplied artwork.


8. Fonts MUST be embedded or created as outlines in all documents, otherwise fonts may appear to display correctly on your screen but may not print correctly. We take no responsibility for artwork supplied where fonts are not embedded.


9. Proofs 

PDF proofs will only be supplied for design jobs or online proofs for booklets. Any other proofs requested will be supplied as printed hard copy proofs and charged according to size. Printed hard copy colour proofs provided by Graphic Traffic are an indication of the final printed product only and print jobs are not matched to proofs. 

When accepting proofs from Graphic Traffic, you are held fully responsible for checking all content including design, spelling, grammar and numbers. It is the client’s responsibility to request another copy if your proof is difficult to read. Graphic Traffic will print exactly what is accepted in the final proof. 

No reprints at our expense or refunds for monies paid will be undertaken. 


10. Alterations to style, etc: Authors corrections. (see also clause 21)

If, before the Quote is prepared, the client does not give Graphic Traffic specific instructions in relation to style, type or layout:

Graphic Traffic may use any style, type and layout which, in Graphic Traffic’s opinion, is appropriate; and Graphic Traffic may charge an additional amount for any additional work required to be done (including the production of additional proofs) as a result of the client subsequently altering the style, type or layout used by Graphic Traffic.

Author’s corrections are deemed as changes to original layout and copy after a proof has been submitted and may be subject to extra charges. Please check these changes carefully on the new proof.


11. Colour Variations

As most Graphic Traffic commercial offset jobs are gang printed, variations in colour can be a result of the printing process. Clients should read and follow our print guide prior to submitting art. Our printed products may have colour variations from what is viewed on screen, to what the final product looks like, variations between the front and back of the card, and previous orders can also be expected. This is the nature of CMYK offset printing and gang printing. 


No reprints at our expense or refunds for monies paid will be undertaken. 


12. Folding

Paper being made of fibre can naturally crack the printed ink on the fold line of a print job. This is unavoidable. If this is an issue for you we recommend avoiding heavy ink coverage in your design where the folding is to occur. There can be a folding and skew variance of plus or minus 2-3mm due to automated folding systems, please allow for this when setting up artwork. For folded items 200gsm or heavier, these items may be scored at the fold lines (at an additional charge) and delivered flat and not folded.


13. Laminating / Celloglaze

If a print job is to have laminating / celloglaze on one side, it is the client’s responsibility to ensure that the side to be laminated is the FIRST page in the supplied 2 page artwork. One sided laminating will occur ONLY on the first page of your artwork as indicated in the approved proof. For One side laminating, it is common for the card or paper to have a slight curl. 


14. Turnaround Times

Printing turnaround will vary. The current median turnaround time for most printing products is 10-12 business days. This is not a guarantee but a guide. This is from the time receiving payment and accepting the proof, to the time when you receive your order. Design time is extra. Graphic Traffic will not be held responsible for loss or damages due to printing being delivered after this time. It is the client’s responsibility to allow plenty of time for preparing artwork, printing and delivery.


Express business cards are printed and delivered within 4-5 business days, based on certain deadlines. 


15. Delivery

Graphic Traffic will not be held liable for printing products that are lost, damaged or delayed when delivered by post or courier. All items being delivered to a residential address will be left at the door in the event of no one being home. We cannot deliver to post office boxes. We may from time to time indicate estimated delivery times, but we cannot guarantee delivery times or be held responsible for delays caused by manufacturing or delivery. Please be aware that different items may be printed from different sources. 


It is most likely that if multiple items are ordered, they will be delivered direct to your business address separately. We cannot guarantee all items will be delivered at the one time. Do not place an order if exact delivery times are crucial to you, without obtaining verification and confirmation from us of your delivery requirements.


16 Copyright

Copyright in all artistic and literary works authored by Graphic Traffic shall be the property of Graphic Traffic.

The client:

warrants that the client has copyright in or a licence to authorise Graphic Traffic to reproduce, all artistic and literary works supplied by the client to Graphic Traffic for the purposes of the Order and the client hereby expressly authorises Graphic Traffic to reproduce all and any of such works for the purposes aforesaid;

hereby indemnifies and agrees to keep indemnified Graphic Traffic against all liability, losses or expenses incurred by Graphic Traffic in relation to or in any way directly or indirectly connected with any breach of copyright or of any rights in relation to copyright in such literary and artistic works supplied as aforesaid; and

Graphic Traffic hereby assigns to the client all copyright in those works authored by Graphic Traffic in filling the Order.


17. Ideas

The client must keep confidential and not use any ideas communicated by Graphic Traffic to the client without Graphic Traffic’s written consent.


18. Electronic media

All disks, compact disks or other media (other than media supplied by the client) used by Graphic Traffic to store data for the purposes of completing the Order are the property of Graphic Traffic. The client cannot require Graphic Traffic to supply to the client any data so stored. In the event that Graphic Traffic does supply any data so stored or created Graphic Traffic may charge for supplying such data to the client.


19. Storage of electronic data

Graphic Traffic will not be responsible for storing any data on disks, compact disks or other media when the Order has been completed. If Graphic Traffic agrees to store such data, Graphic Traffic may charge for doing so.


20. Material supplied by client

If Graphic Traffic and the client agree that the client is responsible for supplying materials or equipment for the purposes of the Order:

The client must supply sufficient quantities of materials to allow for spoilage, such quantity to be specified by Graphic Traffic.

Graphic Traffic will not normally count or check the materials and if requested by the client to do so, may charge for counting or checking.

Graphic Traffic will not be responsible for any defects in the Goods which are caused by defects in or the unsuitability of materials or equipment supplied by the client.

Property in any materials supplied by the client and incorporated into the Goods passes to Graphic Traffic at the time of incorporation.


21. Additional Charges

In addition to the amount of the quote, or where no quote was given, in addition to the amount representing Graphic Traffic’s charge for the work done, Graphic Traffic may charge to the client:

fees for any preliminary work performed at the client’ s request;

fees for additional work required to be done as a result of the client changing his, her or its instructions;

fees for having to work from poor copy;

fees for work which involves tables or foreign language and which was not notified to Graphic Traffic before the Quote was prepared;

fees for additional work required to be done as a result of author’s corrections, including repagination or reformatting;

fees and other charges for work required to be done urgently, including any overtime costs;

fees for handling or storing material or equipment supplied by the client for the purposes of the Order;

fees for changing or correcting, in order to ensure that the Goods are properly produced, any plates, film, artwork or any document including computer files supplied for the purposes of the Order by the client;

freight costs and charges;

other charges, fees or disbursements referred to in these Terms and Conditions and not specified in this clause.


22. For the purposes of these Terms and Conditions:

the term “ printer’s charge/Graphic Traffic’s charge” refers in each case to the standard or usual fee charged by Graphic Traffic from time to time in respect of the Order;

“preliminary work” means all and any work performed by Graphic Traffic at the client’ s express or implied request, the performance of which work was necessary to enable the Order to be commenced and which work was not within the reasonable contemplation of Graphic Traffic at the time when Graphic Traffic supplied the quote;

“additional work” includes all work undertaken by Graphic Traffic as a consequence of the client’ s variation, alteration or modification of its instructions in relation to the Order; and

“freight costs and charge” includes all costs and expenses incurred by Graphic Traffic in removing the Goods from its premises, whether by way of actual or attempted delivery to the client or otherwise.


23. Responsibility to insure

Graphic Traffic has no obligation to insure any property of the client in Graphic Traffic’ s possession. The client must pay the cost of any insurance arranged by Graphic Traffic at the request of the client.


24. No Waiver

A power or right is not waived solely because the party entitled to exercise that power or right does not do so. A single exercise of a power or right will not preclude any other or further exercise of that power or right or of any other power or right. A power or right may only be waived in writing, signed by the party to be bound by the waiver.


25. Severability

Any provision in these Terms and Conditions which is invalid or unenforceable in any jurisdiction must be read down for the purposes of that jurisdiction, if possible, so as to be valid and enforceable. If that provision cannot be read down then it is capable of being severed to the extent of the invalidity or unenforceability without affecting the remaining provisions of these Terms and Conditions or affecting the validity or enforceability of that provision in any other jurisdiction.


26. Governing law and jurisdiction

These Terms and Conditions are governed by the law in force in the State or Territory in which Graphic Traffic’ s premises are located and the parties submit to the non-exclusive jurisdiction of the courts of that State or Territory and any courts which may hear appeals from those courts in respect of any proceedings in connection with these Terms and Conditions.


27. Privacy Policy

Graphic Traffic will never give out or sell any of our client’s information to anyone for any purpose. Any personal and contact details gathered from clients will only ever be used for our own contact purposes.


Graphic Traffic reserves the right to use artwork ideas for advertising purposes. Please advise us in writing if you do not wish to have your artwork advertised.


28. Subject only to any responsibility or liability implied by law which cannot be excluded, we are not liable to you for any losses, damages, liabilities, claims and expenses whatsoever relating to or arising out of information, materials or services provided on or through our website, and where any responsibility or liability cannot by law be excluded, our liability is limited, to the supply of the goods or services, the repair of goods, or the payment of the costs of having the goods or services repaired or supplied again. 


29. Force Majeure

Graphic Traffic will have no liability to the client in relation to any loss, damage or expense caused by any of Graphic Traffic’s printing contractors’ or Graphic Traffic’s failure to complete the Order or to deliver the Goods as a result of fire, flood, tempest, earthquake, riot, civil disturbance, theft, crime, strike, lockout, breakdown, war, the inability of Graphic Traffic’s normal suppliers to supply necessary materials or any other matter beyond Graphic Traffic’s control.  



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